2024 GOLDEN DIAMOND was held in Zhuhai, and UNI-STAR's "Sword Fantasy" won the most popular original online game.
宣布时间：2025-01-07
On 6-7 January 2025, the 2024 Guangdong Game Industry Annual Conference and 'GOLDEN DIAMOND - Annual Game Achievement Release' was held in Zhuhai, Guangdong Province. During the conference, UNI-STAR's national style immortal game "Sword Fantasy" won the 'Most Popular Original Online Game' of GOLDEN DIAMOND 2024.
"Sword Fantasy" won the "Most Popular Original Online Game" of 2024 GOLDEN DIAMOND Ceremony.
The event, hosted by the Guangdong Provincial Press and Publication Bureau and organised by the Guangdong Provincial Game Industry Association, was held under the theme "Towards the New and Unlimited Future", focusing on the future direction of the game industry and showcasing the new quality productivity of the game industry.
The conference was attended by Chen Yong, Secretary of the Zhuhai Municipal Party Committee and Secretary of the Hengqin Working Committee of the Provincial Party Committee, Li Zaiyan, Second Grade Inspector of the Provincial Department of Culture and Tourism, Xiao Lin, Director of the Publishing Department of the Propaganda Department of the Provincial Party Committee, as well as relevant comrades from the Provincial Department of Commerce, the Provincial Radio and Television Bureau and other related departments, and representatives from game industry enterprises.
UNI-STAR was also selected as one of the 2024 Guangdong Outstanding Cases of Corporate Social Responsibility for Games and Outstanding Cases of Protection of Minors at the 2024 Guangdong Game Annual Conference, and displayed on the website, attracting the attention and praise of many participants.
UNI-STAR was selected as the 2024 Guangdong Game Corporate Social Responsibility Excellent Case.
Rooted in traditional culture, create high quality games.
It is reported that the GOLDEN DIAMOND Awards have been successfully held for eight times, with a total of more than 2,000 projects declared by game companies and teams in and outside the province, and 253 game companies and 292 game products were selected for display of the results, which have been widely praised and recognised in terms of organisational scale, professionalism, fairness and authority, etc., and have gradually become a platform for insight into industry trends and shaping the industry's social responsibility. has gradually become a wind vane for insight into industry trends and shaping the industry.
The fact that "Sword Fantasy" stood out from the crowd of excellent game works and won the "Most Popular Original Online Game" award at the 2024 GOLDEN DIAMOND is not only a high recognition of its game quality and popularity, but also a full affirmation of UNI-STAR's adherence to the strategy of boutique, diversification and globalisation.
"Sword Fantasy" was awarded the "2024 Most Popular Original Online Game".
"Sword Fantasy" is UNI-STAR's self-developed and self-published national-style immortal ARPG handheld game, which adheres to the core concept of "culture + technology" and is committed to providing players with a more immersive and pure immortal world experience through modern technological means. The game's world, characters, costumes, scenes and other core settings are deeply rooted in the fertile soil of Chinese culture. At the same time, the project team of "Sword Fantasy" skilfully uses AI and other cutting-edge technologies to innovatively interpret Chinese culture, making it a high-quality game that integrates cultural heritage and technological innovation.
Since its debut, "Sword Fantasy" has received attention from players and recognition from the industry for its aesthetically pleasing art style, smooth combat experience, and deep and rich gameplay system, winning the Outstanding Contribution Award of OPPO Marketing Platform, the Outstanding Bestselling Small Game of the Year of Vivo 2023, and the Best Game of the Year of Meituan 2023.
"Sword Fantasy" innovatively integrates the elements of Sanxingdui and launches the "Bronze Mask Fashion Show" activity.
In 2024, "Sword Fantasy" officially starts its overseas journey, entering Hong Kong, Macau, Taiwan, Europe and the United States and other markets, rapidly accumulating a large number of local loyal players and further expanding its influence in the global game market.
Three strategies to guide and promote long-term development.
At the meeting, Ms Lu Xiaokun, Executive Director of the Guangdong Game Industry Association, released the Guangdong Game Industry Report 2024. According to the report, Guangdong's game revenue scale will reach 260.431 billion yuan in 2024, with an annual growth rate of 6.26%. Among the segmented markets, Guangdong's mobile game revenue scale reached 196.782 billion yuan, with a year-on-year growth of 6.5%, showing continuous growth in the past five years.
The 2024 Guangdong Game Industry Report was officially released.
Lu Xiaokun analysed that Guangdong games have the advantages of new products with strong market dominance, continuous excavation of IP product value, strong long-term layout ability and continuous extension of product life cycle. Games going overseas, game derivatives, small programme game tracks, AIGC empowerment and multi-end interoperability of games have become hot spots in the industry, leading a new round of changes in the industry.
This is in line with UNI-STAR's strategic plan. In 2024, UNI-STAR continued to implement its development strategy of boutique, diversification and globalisation, and successfully launched several high-profile game products. For example, the modern spirit cultivation game "Mysterious World: Spirit King" exploded on the Internet after its launch, quickly climbing to the top 10 of both the WeChat small game popularity list and the bestseller list, as well as being honoured on the lists of the Hardcore Alliance's Star Product Recommendation and the 2024 OPPO Game Growth Potential Award.
In addition, UNI-STAR's recently released hardcore martial arts game "Bamboo Hat World" has also attracted the attention of many players and the industry. Bucket Hat Jianghu' adopts full 3D technology PBR process, focusing on realistic art style, as well as closer to the real players of the "civilian" settings, is committed to giving players form a "hard" word when the real Jianghu.
The promotional poster of "Bamboo Hat World".
In addition to differentiated product positioning, "Bamboo Hat World" is also eye-catching in its gameplay innovation. It not only inherits and improves the classic elements of MMO, but also boldly innovates on this basis, integrating ARPG, leisure, MOBA, open world and other categories of gameplay kernel. The integration of cross-category gameplay not only brings a rich game experience, but also gives the martial arts theme a brand new vitality.
The 2024 Guangdong Game Industry Report points out that the development of the game market is currently facing new development trends and challenges, such as cost reduction and efficiency brought about by the empowerment of AI, head games promoting the development of cultural tourism, and the industry gaining muscle and losing weight. Looking to the future, under the strong guidance of the government and the continuous innovation and struggle of the industry, the game industry is ready to develop and inspire unprecedented vitality.
UNI-STAR, as a member of the game industry, will adhere to the strategy of boutique, diversification and globalisation, take culture as its gene, science and technology as its wings, and public welfare as its responsibility, vigorously develop new quality productivity, and continue to make greater contributions to economic development and cultural promotion together with industry colleagues.