‘Gaming+ is becoming an incubator for cutting-edge technologies.
宣布时间：2024-07-29
Source: WENHUI DAILY
The 21st China International Digital Interactive Entertainment Exhibition was held in Shanghai New International Expo Centre, the picture shows that visitors stopped to watch in front of a group of large-scale robot model scenario display stand.
As disruptive scientific and technological innovations continue to emerge, the digital culture industry is entering a new turning point. The Shanghai New International Expo Centre is being held in the hot 21st China International Digital Interactive Entertainment Exhibition (ChinaJoy), gathered a large number of bullet-eyed "AI + game" the latest products, become a game factory, technology companies "show muscle It has become a big stage for game manufacturers and technology companies to "show their muscles".
At present, cutting-edge digital technology is making revolutionary breakthroughs, and this leap forward is seamlessly integrated into daily life, reshaping the entire face of the digital culture industry. The recently released 'China Game Industry New Quality Productivity Development Report' shows that at this stage, the proportion of global head technology enterprises laying down chain links in the game industry is as high as 51%, involving network technology, user channels, hardware equipment and other related fields. Online games are an important part of the next-generation Internet, and masters from different industries are competing on the same field. Zhang Wei, vice president of Tencent, said he felt the vibrant market vitality on the ChinaJoy website. There is reason to believe that the game, as an incubator for cutting-edge technology, can promote more scientific and creative achievements into new quality productivity.
Strong empowerment of cutting-edge technology to accelerate game innovation.
Technology is at the core of the game industry. The 4th China Game Innovation Competition was unveiled yesterday in Shanghai, where game developers have embraced cutting-edge technology and brought new technology and ideas to the development of new games. At ChinaJoy's N5 exhibition area, RealityGuard, which has just won the 'Best Innovative Technology Award', stands out: players can use real objects to build terrain, scan the real terrain with their mobile phone cameras to create a battle arena, and then invite their friends to join the battle.
How can RealityGuard overcome the limitation of "AR can only be implemented on a single computer"? The reporter learned that the game developer relies on MirrorScene, ChenZhou Technology's spatial computing platform, to achieve anchor point generation of the shared space, fast and high-quality visual three-dimensional reconstruction, and then create a spatial interactive experience of integrating reality and reality.
Another award-winning game, Beast Party, was nominated for "Best Multiplayer Game" and "Best Family Game" at the 2023 TGA. At the Cologne Game Show in Germany, the Beast Party exhibition attracted a large number of overseas players, who queued up for an average of an hour to experience it. Game producer Luo Zixiong vividly remembers a 10-year-old German player queuing up 26 times on three consecutive days. According to Luo Zixiong, "Beast Party" pays special attention to the richness and innovation of the gameplay, and the gameplay of each map is very different. The production team also developed its own physics engine to create an anthropomorphic physics system and achieve better stability. I hope players appreciate not only the content of the game, but also the ability to mobilise emotions. Luo Zixiong said, adding that the technological innovations were made to make the game experience more realistic and perfect.
Every step in the high-quality development of the games industry cannot be separated from the promotion of cutting-edge technology. Nowadays, artificial intelligence has become a "standard" in the field of game research and development. According to Zhang Wei, Tencent launched a new self-research AI engine GiiNEX, has a variety of AIGC capabilities such as 3D graphics, plot, levels, etc., which can make the game scene production, content generation and other areas of the efficiency of the work of some of them increased by more than 40 times; for the Naruto "fighting handheld game of large-scale reinforcement learning program to help train the time and resources required to drop by more than 90%. Century Huatong's Shengqi Game has developed the Art Asset and AIGC Creation Management Platform, and continues to research and develop applications such as NPC Town, AI Word Building and Intelligent Code Assistant. The company is also deeply involved in the Tencent Yangtze River Delta Artificial Intelligence Advanced Computing Centre and Industrial Base project, which provides strong computational support for the large model industry. AI is just a tool, never forget that the ultimate goal of the manufacturer is to make a game that users like. Century Huatong President Xie Fei said.
Intelligent technology "show muscle", release huge potential.
ChinaJoy exhibition hall, you will see the technology company Snap built giant AR "changing mirror", but also can appreciate the 100-inch Hisense large-screen TV to show the details of the image of the explosive game, but also to understand BYD's "steering decoupled game car" You can also find out how BYD's "steering decoupled game car" technology can be used to play games with a steering wheel, and how Stargate Phantom can turn a car into a "gaming cabin. The new breakthroughs made in key production links such as game voice and original image generation, video motion capture, model generation and so on.
In the Snapdragon Theme Pavilion at E4, the XR Fantasy Journey booth was packed. Qualcomm and Miha Tour's 'Wipeout: Star Dome Railway' recreated the game's classic 'Pinocchio's Golden Hour' scene in the XR environment. The graphics are so realistic and the experience is very fluid! The only regret is that the time is too short, more than 1 hour in the queue, less than 2 minutes on the machine'. Take off the headset, get up from the special sports seats, the player is not yet finished.
ChinaJoy main venue is crowded and the network environment is complex, how to ensure that users get the best gaming experience? In fact, this 2-minute XR experience integrates 5G-Advanced (5G-A), MiFi, VR all-in-one, built-in arithmetic engine and many other technologies. The great thing is that this XR system can be fine-tuned point-to-point according to the player's body data and posture, allowing each participant to enjoy exclusive services. Qualcomm China marketing department technical marketing director Li Yonggang told reporters that in February this year, the company completed the first '5G-A multi-concurrent large space XR competitive game' business pilot in Beijing Shougang Park. Nearly a thousand square metres of large space, 12-way simultaneous XR access, no backpack, go cable, people can move comfortably freely ...... related technology will promote the upgrade of digital entertainment experience, empowering online travel under the new scene.
Terminal-side AI is also one of the hot topics at this year's ChinaJoy. Qualcomm united 24 studio and NetEase Fuxi Labs, to create the 'eternal robbery infernal hand game' of AI voice combat game, to provide players with a real person almost no difference, all-round multi-modal, real-time voice communication 'AI teammate'. This "teammate" can understand the command, observe the battle situation, group battle with all kinds of skills, but also can communicate. Players who participated in the Star Performance match said that the AI responds quickly and identifies accurately, giving the craft a much more novel experience. New technologies are catalysing the evolution of the entertainment experience and helping to unleash a new wave of innovation. Hou Mingjuan, global vice president of Qualcomm, believes that 5G-A and AI will bring broad opportunities to unleash the infinite potential of the digital culture industry.
The value of 'Game+' highlights and radiates across multiple industries.
Yesterday, at the 46th UNESCO World Heritage Conference in New Delhi, India, China's declaration of the 'Beijing Central Axis - a masterpiece of China's ideal order of the capital city' was formally inscribed on the World Heritage List. The Beijing Central Axis extends from the Bell and Drum Tower in the north to the Yongding Gate in the south, with a total length of 7.8 kilometres, and contains 15 heritage elements. In order to systematically and completely illustrate the rich physical, historical and cultural information behind the Beijing Central Axis, Tencent took the lead with a number of organisations to create the "Digital Axis - Small Universe" product, using game technologies such as high-definition scanning, digital engines and cloud games, and iterating through 542 versions. Professor Lv Zhou, Director of the National Heritage Centre of Tsinghua University, said: "Digital technology has become a bridge to bid for the heritage, spanning different cultural backgrounds and presenting to the world this treasure of architectural ensembles that connects the ancient and modern worlds.
During this year's ChinaJoy at the China International Digital Entertainment Industry Conference, Zhang Wei revealed that 'Digital Axis - Small Universe' will soon be online, which is the world's first mega-city historical landscape immersion experience products. According to Zhang Wei, game products such as 'Peaceful Elite' and 'Yuan Dream Star' have attracted tens of millions of users to participate in the heritage protection and innovative development of Beijing's central axis through IP revitalisation and content co-creation. As an integrated platform for cutting-edge technology, the value of game native technology is becoming increasingly apparent and continues to radiate into other fields.
At ChinaJoy, a number of major manufacturers competed to release the latest achievements of 'game +'. Tencent's "Digital Cave of Sutras" restores and revitalises China's outstanding cultural heritage and launches multilingual international editions in English, French and other languages. The full-motion flight simulator viewing system, developed based on Tencent's proprietary game engine, has been put into use, with a cumulative total of more than 400 hours of flight training completed. Century Huatong ecosystem members of the digital medicine intelligence research and development of "digital medicine" "AI Star River", for autistic children to provide personalised, intelligent social communication rehabilitation training programme. (Report: Wen Wei Po reporter Xuan Jing, trainee reporter Zang Yunjie; Photo: Ye Chenliang)